Eufora came to us with a desire to evolve—without losing the deep sense of integrity and care that’s always defined their brand. As a clean, salon-focused haircare line, their products have always delivered, but their packaging didn’t fully reflect the quality and intention behind what was inside. We partnered closely with the Eufora team to reimagine their packaging system from the ground up, with a focus on shelf presence, clarity, and brand consistency.

My role as design director spanned brand identity refinement, logo updates, and pack form exploration. I also led the development of a cohesive typographic system to unify the entire line and improve readability across formats. We established a thoughtful color strategy to create strong brand blocking at retail and aid in category navigation. From cap and lid design to the smallest typographic decisions, every detail was carefully considered to build a packaging system that felt modern, elevated, and unmistakably Eufora.