To bring the rich world of Game of Thrones into the realm of premium spirits, we partnered with HBO to create a collectible series of twelve high-end single malt scotches, each inspired by one of the iconic Houses of Westeros. Working with renowned Scottish distilleries, we developed pairings that drew on both the narrative characteristics of the Houses and the sensory profiles of the whiskies—matching boldness with smoke, intensity with spice, and legacy with regional heritage. We led the creative execution across the entire collection, including commissioning and directing bespoke illustrations, designing custom bottles, labels, and packaging, collaborating with strategists to develop the storytelling framework, and crafting 3D/CGI bottle forms for early concepting. The result was a cohesive, immersive product line that resonated with both whisky connoisseurs and fans of the series alike.